You can reach an incredible number of people if you create great content for your Facebook page. Think of Facebook as a central discussion board of the internet, where people go to check up on current events and make a few comments along the way. You can give them something to talk about.
If a piece of content gets a lot of likes and comments from people, it becomes a higher priority for future news feed viewers. The opposite is true for posts that fail to engage anybody. Your content needs to get good engagement from the start to help you get higher organic reach for your page.
There are some key principles to follow if you want to get better engagement for your posts. Here’s how to do it.
Stand Out From the Feed
The most important thing you can do for better engagement is to improve your visual branding. Every post you make must have a photo or video in it. If you include a video, the thumbnail needs to look great enough to stop people as they scroll through the feed.
Most pieces of content only get two seconds of screen time before the user scrolls past them. It is common for users to skim through the news feed without paying much attention. Your content needs to be immediately interesting in a way that disrupts the autopilot of somebody scrolling through Facebook. The more vibrant and intense your content is, the more likely it can grab somebody’s attention.
One reason that people don’t respond to your content is that they aren’t sure of what to say. It is not always obvious what to comment on a post. Asking a question at the end of a piece of content is a good way to drive more conversation.
Good questions are clear and can be quickly answered. Don’t expect your followers to invest five minutes into creating a comment for your page. It’s more likely that you will get five seconds. Yes or no questions are great for this reason.
At first, you may get few responses to your questions. That is ok. If you get any interaction at all, it’s better than nothing.
Follow a Schedule
Facebook content is important but easy to overlook. You need to have a system in place that enables you to have a superb online presence. Using a schedule to plan out your future content is the single best way to manage your page.
With a schedule, you can make sure that you’ll always have content at the ready. It will give you better clarity about your social media strategy by putting your work into an organized format. Most importantly, your content will get better as a result of you doing it ahead of time.
Pay Attention to Your Audience
When you succeed at generating your first bit of engagement, respond to it. Be thoughtful in conversing with your audience and giving them the attention that they want. If you listen to what your followers say, you will gain insights on how to improve your social media strategy.
People will tell you what kind of content they want to see. Give it to them. Your ultimate goal is to create posts that make your followers happy, so do whatever you can to make that possible. Listening to the comments on your page is a great way to increase the amount of awareness you have towards your fanbase.
Better Facebook Engagement
Having an engaged fan base on your Facebook page is a great thing. Your content will get broader reach as a result of the regular likes and comments that your posts receive. This creates an upward cycle of engagement and new followers. You can expect to see results within a few months of using the tactics from this guide.